What is all the hype with coconut water?


I want you to join the coconut craze.
Courtesy of: http://cdnblog2.filtersfast.com/

Believe me, it’s well-deserved

Vitamin water, step aside, you are so uncool now.

Enter coconut milk. It has electrolytes, low calories in comparison to dairy milk and tastes like a vacation–well, the subtle flavors make you want to go on vacation.

Since I am obsessed with trendy, health products, I decided to give it a try.

I purchased O.N.E. unsweetened coconut water for $2.50 at Kroger. If unsweetened isn’t your thing, they also have sweetened varieties, such as guava, pink mango and pineapple.


O.N.E.’s varieties of coconut water.
Courtesy of: http://www.mbgpepsi.com/


My impressions

It comes in a decent sized container for the low price, measuring at 16.9 fluid ounces.

Be mindful of the fact that It is unsweetened. If you need sugar in beverages, then I would not recommend this particular coconut water.

Otherwise, it tastes like a coconut, freshly cracked open. Barely sweet, light, creamy texture and I am in agreement with the top of the package, which states: “Super refreshing.”



The down low on nutrition

I have graciously provided the nutrition label for readers, so take a gander.

  • 45 calories per eight-fluid-ounce serving (there are two servings.)
  • Zero grams of fat. Yep, that’s right, it is super healthy.
  • two-percent sodium
  • 10 grams of carbohydrates
  • 8 grams of sugar, unsweetened variety


If you are active…

Finally, take a look at potassium content. I know many of your are not interested in this, but since I am a bike commuter, I am always in search of cures to de cramp nerves in my leg muscles.

This coconut water is my savior. It clocks in at 12 percent of your daily value per serving, which is very high in comparison to most food or beverages. Not everyone has access to fresh oranges or bananas, so this coconut water is godsend in my opinion.

There you have it folks. Start drinking coconut water already! it is so healthy. I urge you to keep an open mind & it may take some time, but soon you will be hooked on this new super-water.


Peace, love and coconuts,


I <3 this tea

Easy Now tea is sold in grocery retailers. Courtesy of: http://www.bettymills.com

Easy Now tea is sold at major grocery stores, starting at $3.69.
Courtesy of: http://www.bettymills.com

When it gets cold outside…

I count on one thing to keep me going.  Snuggling up with a warm mug of great tea.

Twinings is great and Tazo isn’t bad either…BUT, there is something better out there.

Right now, my current obsession is Traditional Medicinals organic tea. The flavor is called “Easy Now” a blend of chamomile,

lavender, mint and passionflower (and several other herbs I can’t pronounce.)

 How does it taste?

Very minty, with hints of apple flavor. The passionfruit add a floral taste to the mix.

How does it work?

The ingredients in this product act as “nervines” aka nerve relaxers, which help lower stress and tension levels. Now, who doesn’t want to be less stressed?

I think that includes every human being on earth, except napping pre-schoolers.

Me posing with Easy Now tea--mmm!

Me posing with Easy Now tea–mmm!

About Traditional Medicinals

This California-based company started in 1974 by herbalists, and their teas are still blended by herbalists. They offer a variety of teas for all ailments. Common ones include: constipation, weight loss, nausea, or insomnia; they will have the fix for you.  I have yet to try their other teas, but I am sure they are equally as delicious.

Social Media

They have a Facebook, however they lack other forms of SM. They post frequently, often times once a day and it is usually a random fact about nature or herbs.  They have 213,000 Facebook likes as of Nov. 6 and I am confident the likes would increase  if they implemented other forms of Social Media, such as Twitter for engaging fans or Instagram, where it could post different teas and where they source their ingredients from.

In addition, I have not seen them advertise on TV, so perhaps their budget is smaller than most bigger tea companies. Either way, I am devoted to their tea and will never stop drinking it for as long as I shall live.

And I leave you, dear readers, with this bit of wisdom for the day.

When you’re feeling frazzled, keep calm and drink this tea!


monthly #Foodchat sparks ideas on food immigation

The Agriculture Chat Foundation was started by in April 2009 by a group of farmers.              Courtesy of: http://agchat.org/images/AGCHAT_title.gif


Go to Taco Bell and you realize the menu is inspired by Mexican food. Your only thought is: ‘I pray this cheap protein will fill me up.’

The Agriculture Talk Foundation (@AgTalkFound)  was established April 2009 by a group of farmers, wanting to spark conversation about farming and ranching issues through Social Media. It uses Facebook, Google+, LinkedIn, Pinterest and more. On Twitter, it holds a monthly tweet chat on a food issue of choice by Twitter moderators.

On October 15, 2013, it discussed 12 questions relating to food immigration. Other classmates and myself contributed to some of the conversation.

Food Immigration

Food immigration is the exchange of cultural recipes across the globe, where the adopting culture modifies the recipe with their own cultural style.   This tweet from Allie Squires, a classmate, summed up my ideas on food immigration.

@alliesquire answers   Q3: In your opinion, what is food immigration? #foodchat

@alliesquires answers Q3: In your opinion, what is food immigration? #foodchat



A question asked: “is it difficult to keep foods from becoming Americanized?” Contributors said it is difficult to keep foods true to their cultural roots, because most people like to keep part of their own cultural flavors.

My opinion was that Americanization happens due to spice levels in a dish. If it’s too spicy, salt might be added and spices will be removed. Thus, authenticity is compensated.



My response to Question 12: How can we preserve authentic dishes from becoming Americanized? #foodchat


Taco Bell

One question asked: “does Taco Bell count as Mexican food?”  A stream of angry tweets came in, stating Taco Bell is not Mexican, rather a pathetic attempt in serving authentic Mexican food.

@AgChat moderators ask this about Taco Bell's authenticity during #foodchat

@AgChat moderators ask this about Taco Bell’s authenticity during #foodchat

Food Network

One question asked: “Is Food Network influencing cultural immigration?” I agreed with this sentiment. In the show “Chopped,” contestants are given a basket with a variety of foods to create a meal. This relates to food immigration as whole. It shows many different foods can be fused together to create an interesting, flavorful dish.

Unusual, multicultural foods

Another tweet asked: “what’s the most unusual multicultural food you’ve ever tried?” The answers were eye-opening: ostrich, alligator, lamb’s brain, escargot and horse were some of the more exotic answers.

Twitter user CattleEmpire responds during #Foodchat.

Twitter user @CattleEmpire responds during #Foodchat.


I was surprised to find many contributors were not grossed out, but curious about exotic foods. The discussion ended with open-minded and positive ideas, such as ‘I need to experiment more’ and ‘I will try different ethnic foods.”


Yoplait’s “save lids to saves lives”campaign – Susan G Komen sponsor, part I

Susan G. Komen foundation logo
Courtesy of: http://Radiantcross.org

It’s october and breast cancer ribbons are popping up everywhere.

Starting with this post, I will analyze campaigns tied to breast cancer awareness; specifically sponsors of the Susan G Komen foundation.

 Yoplait USA Inc.  is (once again) upgrading their cups with pink lids.

Yoplait’s products got a facelift–with pink lids for breast cancer awareness.
Courtesy of http://www.blog.pe.com

Once you consume the yogurt, head to their site and enter the code found on its fancy lid. Yoplait will donate 10 cents per entry to the Susan G. Komen Foundation for breast  cancer research. The goal is to raise $1.5 million by June, 30, 2013.

If yogurt is not your thing, General Mills Inc. is partnering with Yoplait in the same initiative. Products include: Cheerios, Pillsbury, Ocean Spray, Nature Valley, Old El Paso and more to support the campaign.

General Mills also features products in the pink lid campaign.
Courtesy of: http://www.Komenmontana.org


Now, from a marketing standpoint, the program seems relatiely simple and easy for consumers to get involved with. Which is key to success.

On Twitter, Yoplait actively promotes this campaign with a strategic message: #pledgeyourpart. Followers tweet a commitment they will make to support the cause.

I think the message is very smart; because it is forceful, yet empowering, which allows the consumer to feel like they are a part of the fight, while also promoting Yoplait and General Mills brand. 

Also, it has been going on for 15 years, which helps in promoting brand awareness and recognition.

In my opinion, Yoplait and General Mills have a huge advantage and success rate over other companies. Many people shop often at grocery stores; so the campaign’s reach, as well as frequency, is higher, thus more successful to the campaign as a whole.

And the campaign has been successful.  Its site claims “millions” of lids have been donated over the past 15 years.  I am sure that number will continue into 2014.

Thanks for reading and I hope to see you for more posts on Breast cancer awareness campaigns.


Hilary Frew



Pumpkin spice lattes stir up controversy with vegans

Starbucks’ Facebook and Twitter feeds are buzzing about the pumpkin spice latte…but the vegans are fighting back.       Courtesy of: Starbucks

Fall is here and pumpkin flavors are popping up everywhere.

One drink in particular is getting all the attention–the Pumpkin Spice Latte, or PSL. Unfortunately for Starbucks, the publicity is more negative by the day.


The Controversy

On September 6, No Sleep Records tweeted: “Vegans that want vegan PSL from @Starbucks,” including a link from a petition on Change.org, started by Brent Caldwell of Michigan.

He addresses the petition to CEO Howard Schultz, demanding they provide a vegan alternative to the popular Starbucks’ Pumpkin Spice latte.

In the petition, Caldwell defended vegans and non-vegans alike, “This also makes sense regardless of if  you’re vegan or lactose-intolerant or not because nothing about ‘pumpkin’ or ‘spice’ has to come from  an animal!”


Starbucks responds 

Starbucks did not reply to No Sleep Records’s tweet.

However, according to Metro.us, Starbuck’s CEO Howard Schultz responded by explaining that VIA  Pumpkin Spice (instant) coffee is an option and soy milk can be added if the customer wishes.

Howard Schultz, CEO of Starbucks, does not want a vegan alternative at this time. Courtesy of: Huffington Post

The  Verdict

The online petition has 9,374 supporters as of September 26, 2013. 650 signatures is needed in order to be sent to Howard Schultz for consideration.

My two cents

Being lactose intolerant myself, I believe Starbucks’ should make a vegan or vegetarian alternative. The iced coffee is not enough.

What about the cream and pumpkin flavor you can taste when it’s freshly made? One won’t get that lovely aroma and flavor from day old coffee. My point is that just because a customer has a dietary restriction, does not mean you should throw in the towel and leave them to iced coffee and soy milk.

My mantra is: provide customers  with alternatives and you will leave them satisfied and coming back for more.

Also, I do not like that Starbucks declined to comment on the issue via Social Media, which is a huge mistake. Positive comments and posts are responded to quickly; thus negative ones should be treated similarly.

So I pose the question to you readers–Should Starbucks’ remove its condensed milk and offer a new latte for those with  food allergies or dietary restrictions?

Let me know in the comments section.

Until next time,


Welcome post

Hi everyone! 

This is me

This is my first post and I am very excited to start blogging about my two interests: health & wellness as it relates to advertising, marketing and Public relations.

I will be looking at many advertising & marketing messages by various health-oriented companies. Examples include: Aveda, Burt’s Bees, Chobani, Gaiiam, etc. and discuss their communication strategies to the consumers. Hopefully you will find it informative, as well as entertaining.

Well, I look forward to my next post & hope you will come back to visit.


All the best,

Hilary Frew